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The Triple Bottom Line

We believe that the economy is a powerful untapped driver of social and environmental change. We support market-based solutions to problems of inequity, environmental degradation, poverty, and other global issues. Companies can address these issues in the way they produce and distribute products, treat employees, and reinvest profits. 

These companies focus on the Triple Bottom Line (TBL). TBL companies create solutions to our greatest challenges while building a vibrant economy. We believe in the marketplace as a vehicle for solutions because it drives innovation, extends philanthropic action, and sustains itself over time.
 
But TBL companies are not receiving the investments and support they need to survive. Less than 10% of venture capitalists support companies that produce sustainable goods and innovations. They will only endure in an economy where businesses and consumers care equally about people, planet, and profits. We want to promote a responsible economy where TBL companies may thrive and contribute to a better tomorrow.